Trust Today:
How Brand Is Evolving in Asset Management
17th November | Brand Exchange, 3 Birchin Lane, London, England EC3V 9BW
How brand is evolving in asset management
Join Financial Services Forum in partnership with Brand Finance for the launch of the Brand Finance Asset Management & Sovereign Wealth Fund 2026 report, unveiling the world's most valuable and strongest brands in the sector, alongside fresh insights into what drives brand strength, trust and financial value.
Bringing together senior leaders from across asset management, marketing and financial services, the event will tackle two critical questions: What does it take to build a brand that clients genuinely trust? And how can you prove its value to the business?
An evening of insight and discussion
From the growing influence of alternative investments to the evolving role of sovereign wealth funds, this session will reveal what sets leading brands apart, how they turn reputation into commercial value, and what it takes to build a powerful brand in an increasingly competitive market.
Beyond performance and reputation, what are the defining ingredients of a distinctive, credible and enduring brand? How do trust and authenticity contribute, and what does it take to build them in a world of changing channels? What makes an appealing brand to the emerging group of younger investors?
• How is trust built, earned and maintained?
What underpins trust in an asset manager, from consistency between promise and delivery to the experiences of clients and other stakeholders? How can firms translate trust from a cliché into something tangible and actionable? What does trust mean as interactions increasingly shift to digital channels and away from face-to-face conversations?
• How is trust expressed in a changing landscape & whats the impact of getting it right?
Historically, credibility might have meant appearing on the front page of the Financial Times or The Economist. Today, brand perceptions are shaped across a much broader range of channels, from social media to Reddit. How can asset managers maintain a consistent, credible voice and build trust across these different touchpoints - and what's the measure of success if they do?
What is the latest thinking on what brand means to employees, leadership and current and prospective owners, particularly in a sector shaped by acquisitions and the growing presence of private equity?
• Measuring brand value and demonstrating ROI
How can brand impact be quantified and translated into the language of the boardroom, particularly when it comes to investment, budgets and business outcomes?
• Building internal advocacy
Who are the key internal audiences that brand needs to engage, and how can we secure their buy-in?
Agenda subject to change. Full details to be confirmed.
Expert Voices from Across the Industry
Thank you to our sponsor
We are grateful to be partnering with Brand Finance to make this event possible.
Register your place at the event
Please note that this event is open to client-side (FCA or PRA regulated) Forum members and non-members only.
Partner-side members can request to attend by filling the registration form and we will review your request.
Approved registrations will receive a calendar invite.
Subject to eligibility. Approved registrations will receive a calendar invite.